ICU intelligence

In an environment with thousands of daily customers, the relation- ship between supplier and customer becomes more complicated and impersonal. ICU uses state of the art AI tools to monitor and predict individual customer behavior, allowing companies to offer

a personalized experience with smart and automated tools.

ICU’s business idea is to optimize and individualize customer interaction, ranging from personalized players, responsibility to effective control of fraud and other unwanted behavior, and doing so in a cost-effective way.

Solution

Spelkoll

ICU intelligence together with Svenska Spel presents the responsible gaming tool Spelkoll. By analyzing player behavior the system predicts with more than 95% certainty players who will develop unhealthy playing patterns within 3 months. www.spelalagom.se (Swedish)

Analytical CRM

Spelkoll is a specialized form of analytical CRM, and development of other specialized applications is currently underway. ICU intelligence also provides more general tools aimed at marketing and sales support. Analytical CRM allows companies with thousands or millions of customers to know their customers on an individual level, with customized campaigns and advanced knowledge of every customer’s behavior, both present and future. Every customer is unique, and ICU intelligence uses that to your advantage.