During their studies Erik and Niklas founded the Insert Africa social entrepreneurship project together with the rest of their class. Three years later, in April 2010, Bennu of Sweden started their first collaboration which was to sponsor the Insert Africa project with one fourth of the sales revenues.
We differentiate ourselves from other brands by beeing a non-profit organization as one fourth of the sales price goes directly into other non-profit organizations, says Erik. We produce clothes for men and women primarily focusing on ages 20 - 35. In order to secure quality, we have partnered with The Fair Tailor that helps us produce clothes in fair work conditions.